LG

LG Electronics (LG) is a worldwide technology leader in mobile

communications, specializing in all UMTS (WCDMA), CDMA and

GSM handsets. With a full range of wired and wireless solutions,

the company is rapidly establishing a global presence and growing

its international market share in 3G handsets.

LG will continue to build on the success of its Black Label series,

the premium handset brand featuring LG Chocolate and LG Shine.

Another premium handset, PRADA Phone by LG, is the world’s first

full touch screen phone. It was created through a partnership between

LG and Italian fashion house PRADA.

LG will also build a foundation for future growth through its WCDMA

and HSDPA expertise while focusing on providing 3G phones to major

carriers. The company’s LG-KU250 handset, a sleek and slim 3G mobile

phone, was selected in 2007 for the GSM Association’s “3G for All”

campaign by a consortium of the twelve largest mobile operators.

To enhance profitability, LG will achieve operational excellence by

focusing on a global platform strategy, which is an effective way

to maximize profits with fewer models. The company’s 2007 shipment

goal is 78 million units, which is a 21 percent increase from 2006.

UMTS 3G handsets Accurate assessments regarding the future potential of 3G mobile services prompted early investment and development of 3G mobile phones. Consequently, LG Electronics was well positioned to supply a large quantity of WCDMA handsets to European 3G mobile operators, including Hutchison Whampoa, Orange, and Telefónica Móviles. LG Electronics was also selected as the supplier of 3G mobile handsets for Cingular, the largest mobile operator in the U.S. As a result, LG Electronics has solidified a position as the third strongest player in the market, and has laid the groundwork for entering the two largest 3G handset markets, Europe and North America.