Move Over QR Codes - Here comes NFCs
December 1st, 2008
Softbank Mobile, NTT Data and Hitachi and Dutch smart chip maker Gemalto are testing a new technology that aims to replace printed QR Codes and provide participats digital information by simply swiping their compatible cellphone or laptop near posters or other advertisements.
The first “field test” for the NFC or Near Field Communication, a short range, high frequency wireless communication medium is being conducted in Chiba, Tokyo in WALL-E and Tinker Bell movie posters embedded with the new technology tags.
Test participants will be able to receive and view digital content such as movie stills and trailers simply by holding their NFC-compatible phones (containing NFC-USIM cards) next to the smart posters. Along with the digital content, users also receive an access code that, when transferred to a compatible Hitachi HDTV at home, allows them to view a WALL-E trailer in high definition (via Hitachi�??s content distribution service).
The tests, which are designed to help the companies evaluate the effectiveness and potential of NFC smart posters as a promotional medium, could be a sign of things to come in the field of poster advertising. Should NFC smart posters become cheap and easy to produce, they have the potential to replace the ubiquitous QR (2D) code that commonly appears in Japanese advertising posters. NFC is seen as more convenient than QR code because the user does not have to scan a code and visit a separate website to view the data. Instead, digital content can be accessed directly with a simple swipe of the phone.
NFC aims to provide improved accessibility when compared with traditional QR code because the user does not have to scan a code and visit a separate website to view the data. Instead, digital content can be accessed directly with a simple swipe of the phone.
The technology sounds great, but the added cost of additional tags installation, a non universal platform, and additional required content may limit the potential of this technology.
[Source: Nikkei Net, NTT Data]
More on NFCs
General information on Near Field Communication - Wikipedia, the free encyclopedia
NFC - Industry Forum @ http://www.nfc-forum.org/home
Industry Coverage @ http://www.nearfieldcommunicationsworld.com/
More iPhone Subway Maps: Singapore, Osaka, Toulouse!
February 3rd, 2008
With over 5000 downloads of our original iPhone Subway maps for Tokyo, Madrid, Paris, London, and others - user requests have been pouring in for cities around the world. Our designer Phillip is trying to keep up with the demand and has just released three new subway maps for the popular Apple iPhone.
Enjoy
Download Singapore Subway Map for iPhone
Download Osaka City Subway Map for iPhone
Download Toulouse Velib Map for iPhone
Other Cities (Tokyo, London, etc)
Enjoy and travel safe!
More Rural Crop Messaging
June 20th, 2007
A few days ago we wrote about the rather tasteless, but effective rural marketing exploit in the UK of a painted field with a corporate logo and URL.
A German artist has mowed a large 160 meter square Semacode (data matrix code) cut in a field in Germany.
From the project website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase �??Hello, world!�??.The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”
Cute- the message when read by a semacode or data matrix reader blurts “Hello! World!”
The young German quotes : ” With �??Hello, world!�?? the code serves as a kind of branding of a digital culture whose omnipresence is obvious, yet whose modes of action are unknown in wide parts of society.”
See more @
Via [Ars Technica]
“SuiPo” - RFID Powered Tokyo Billboards
May 27th, 2007
What’s hot is how well the outdoor prints are directing users to interact with the Suipo points.
What’s not is that users must first initialize their cell phone with Suipa readers.
Very frustrating, but from early reports - there is a high rate of adoption. Compared to QR Codes and Bluetooth - swiping your phone is very, very easy and comfortable.
All in all - more great stuff for bored commuters waiting.
Must Read Article on Suipo/Suica Posters
Kicking Butt with the Movie QR CODE!
May 16th, 2007
Hakuhodo DY Group i-Business Center and IT DeSign have developed the �??movie QR code,�?? a new proto-type of the popular QR code that incorporates moving video into its design.
QR code is a type of two-dimensional barcode that has grown popular in Japan in recent years, because it provides a simple, automated way for users to enter data into their mobile phones. By using mobile phones to scan QR code that appears in an outdoor advertisement, for example, users may be directed to a website containing more detailed product information. [read about our work using QR Codes and other mobile technologies in out of home media]
The problem with printed QR Codes is their chaotic barcode like arrangement. IT DeSign recently developed the �??Design QR,�?? which incorporates static images of logos, characters or photos into the code. Movie QR takes pushes the idea forward with incorporation of moving images into the design. Movie QR Codes are optimized for use on video screens and will allow potential scanners to interact more effeciently with the codes.
There is great potential for this type of technology for media clips. A Coke Commercial could end with a QR code snap inviting users to scan the code and be taken to special download coupon areas etc.
As the blog Pink Tentacle adds this type of thing is already happending > “A commercial video containing a mock QR movie code has been circulating the web for a while. The video, called �??Kung Fu High School Girls�?? (Kanfuu Joshi-kousei), begins with two high school girls talking about Black Jack (the famous manga character). Things get nasty when the girls disagree about whether Black Jack is a foreigner or Japanese, and a full-on kung fu battle ensues. After a while, a boy wearing a giant QR code headpiece arrives on his bicycle and urges the girls to stop. By scanning his face, he explains, they can find the answer to their question and settle their dispute. (This is a cue for the viewer to scan the computer screen with a cellphone QR code reader.)”
For those with QR Code readers - try it out on the following clip.
What’s hot is how well the outdoor prints are directing users to interact with the Suipo points.
What’s not is that users must first initialize their cell phone with Suipa readers.
Very frustrating, but from early reports - there is a high rate of adoption. Compared to QR Codes and Bluetooth - swiping your phone is very, very easy and comfortable.
All in all - more great stuff for bored commuters waiting.
Must Read Article on Suipo/Suica Posters
Kicking Butt with the Movie QR CODE!
May 16th, 2007
Hakuhodo DY Group i-Business Center and IT DeSign have developed the �??movie QR code,�?? a new proto-type of the popular QR code that incorporates moving video into its design.
QR code is a type of two-dimensional barcode that has grown popular in Japan in recent years, because it provides a simple, automated way for users to enter data into their mobile phones. By using mobile phones to scan QR code that appears in an outdoor advertisement, for example, users may be directed to a website containing more detailed product information. [read about our work using QR Codes and other mobile technologies in out of home media]
The problem with printed QR Codes is their chaotic barcode like arrangement. IT DeSign recently developed the �??Design QR,�?? which incorporates static images of logos, characters or photos into the code. Movie QR takes pushes the idea forward with incorporation of moving images into the design. Movie QR Codes are optimized for use on video screens and will allow potential scanners to interact more effeciently with the codes.
There is great potential for this type of technology for media clips. A Coke Commercial could end with a QR code snap inviting users to scan the code and be taken to special download coupon areas etc.
As the blog Pink Tentacle adds this type of thing is already happending > “A commercial video containing a mock QR movie code has been circulating the web for a while. The video, called �??Kung Fu High School Girls�?? (Kanfuu Joshi-kousei), begins with two high school girls talking about Black Jack (the famous manga character). Things get nasty when the girls disagree about whether Black Jack is a foreigner or Japanese, and a full-on kung fu battle ensues. After a while, a boy wearing a giant QR code headpiece arrives on his bicycle and urges the girls to stop. By scanning his face, he explains, they can find the answer to their question and settle their dispute. (This is a cue for the viewer to scan the computer screen with a cellphone QR code reader.)”
For those with QR Code readers - try it out on the following clip.
Aap!Global Blog on Your Cell Phone!
February 19th, 2007
No longer do you have to wait - No longer do you have to worry - Aap!Global’s blog is now available from your cell phone. Check it out anywhere - from the road and more!
Just point your cell phone’s WAP browser to
http://blog.aapglobal.com/mobile.php
or use our friendly QR Code!
Happy mobile surfing!Coca Cola embraces mobile marketing in Japan
September 11th, 2006
Helen Keegan of BeepMarketing explores some of the usage of Mobile Marketing on Vending Machines in Japan. Here is an excerpt of her conversations with Jan Kuczynski of W2Forum on the matter.
“Coca Cola uses the mobile phone as a loyalty point system for their Cmode mobile-enabled drinks vending machines in Japan. consumers can use NFC (near field communication) or a QR code generated by an application installed on their phone to purchase drinks at Cmode vending machines. For each purchase, consumers earn loyalty points which are stored on their mobile phone. As the number of loyalty points increases, the consumer’s loyalty ranking ‘levels up’ and the number of loyalty points earned per drink purchased also increases. Consumers can redeem loyalty points as free drinks at a vending machine, or on digital content such as screensavers and wallpapers at the Coca Cola mobile site. To use the loyalty scheme, consumers must first register to become a member of “Club Cmode”. Club Cmode provides Coca Cola with the opportunity to interact with their consumers as well as promote new products and sell mobile content.”
Mobile technologies can add levels of interaction to static media. Read some of our work in the area using our Aap!Mobile platform.
Mobile Adwords
September 5th, 2006
While this has been a feature for several months in Japan, Google recently added AdWords ads to US mobile search service.
From an RCR News article on the topic we learn:
“AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business.”
Keep an eye on movement in this space.
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